We create beautiful, sustainable products with conscience.

Take a peek behind the curtain to see how Pehr is made, and how we’re constantly looking to improve.

Our design process

Slow and steady

Designed for everyday living, our products are meant to be beautiful, practical and long lasting. From fabric to fit and palettes to prints, our design process is slow and steady to bring the best for you and your babe. Our process begins when a color, image or texture will inspire an idea. Months and many sketches later that idea turns into a print and finally, by working closely with our team in India, that print turns into a product for you. We spend time sweating the details so that you don’t have to.


We are proud to employ and empower female artisans in India whose skilled hands carefully create every Pehr piece.


Our printed Blankets and Quilts are hand screen printed using AZO-Free dyes and then stitched and embroidered carefully by hand. Our 100% wool Rugs and felt Mobiles are hand made by family-owned workshops, masters of their craft who have passed down their skills through generations. Each Pehr piece is crafted with its own distinct characteristics and qualities that you can read more about on our product pages.

Our commitment is you

By making all of our products completely from scratch, our team is in control of every aspect of production from design, to raw materials right through to the finished product. When choosing the Pehr brand, you are choosing to make a positive impact with a safe and sustainable purchase that supports heritage craftsmanship.

Why choose organic cotton?

Organic cotton is a sustainable choice with a lower pollutive impact, grown without harmful chemicals such as synthetic fertilizers, pesticides or defoliants.

Pehr only uses organic cotton in all our baby bedding and clothing, so you can rest easy knowing the fabric closest to your little one is only of the highest grade.

What does GOTS certified mean?

The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social
criteria. In addition to the raw material grown organically, GOTS certification guarantees that
 the harvesting and production of the cotton is
processed with environmental and social responsibilities. This ensures:

  • safe working conditions
  • no discrimination
  • no child labor
  • no harmful chemicals
  • no heavy metals
  • no formaldehyde
  • use of sustainable waste-water systems

What does azo-free mean?

Pehr only uses AZO-Free dyes which are low-impact, metal free, non-toxic dyes that meet strict environmental guidelines in all our products.

AZO dyes should always be avoided as they release carcinogenic amine compounds and are harmful to those who come into contact with them.

We never use harmful or toxic substances in any of our products, for the safety of your children, yourselves, our employees and the environment.

We are proud to partner with Fairtrade and SA8000® Standard Certified factories.

Every single one of our products intended for baby's use are CPSIA (Consumer Product Safety Improvement Act) certified.

  • Fair terms of trade for farmers and workers
  • Child labor is strictly prohibited
  • Employment is freely chosen
  • Working hours are not excessive
  • Better wages
  • Harsh treatment and discrimination is prohibited
  • Safe working conditions
  • Local sustainability

Our goals this year

Eliminate Single Use Plastics

Eliminate single use poly in production and replace them with 100% compostable bags

2021 - Gold Standard Factories

All Pehr Factories to have our gold standard of factory certification: GOTS, OEKA-TEX, SMETA Compliance, Bluesign

2021 - Supporting our Workforce

Continue and find new impactful ways to support our workforce, their families and communities through meals, clothing, masks, education & health care.